About Us

Serenia Residences The Palm-min

About Palma Holding

Since 1998, Palma Holding has been setting the standard for quality and professionalism within the local property development, community management and real estate brokerage industry in Dubai.

Since our inception, we have successfully completed more than six million square feet of high-end properties valued at over AED ten billion, all of which are located in some of Dubai’s most premium districts.

Every luxury development under our belt has helped to redefine the Dubai skyline with their level of uniqueness and quality. We aspire to continue providing investors and owners with upscale homes and investment returns for years to come.

A Message From Our Founder & CEO


“To deliver world-class, bespoke developments and services that contribute to people living exceptional lives while protecting and growing their wealth.”

For more than two decades, we find ourselves uniquely positioned in one of the most competitive real estate landscapes in the world – Dubai. There is no shortage of landmark projects, mixed use developments, five-star hotels and large-scale master-planned communities. Yet within this exciting and competitive landscape, Palma Holding has been able to find a niche in high-quality, prime residential developments that offer its residents an exceptional lifestyle coupled with above-average market returns and capital gains.

We will persistently continue to leverage our niche to grow our brand and reputation as a Unique Residential Developer delivering High Quality Developments to our customers and investors.

Kareem Derbas
Palma Holding Leadership

Get to know our team

Omar Derbas

Executive Director - Development & Engineering

Rana Hariz

Executive Director - Sales, Leasing & Operations

Natalie Derbas

Interior Design Director
Our milestones

Get to know our greatest achievements

  1. 1998

    Foundation of Palma Real Estate

    Palma Holding’s journey began in 1998 when the visionary founder recognized a gap in the real estate industry in Dubai. At that time, the region was undergoing a rapid transformation and poised for unprecedented growth. It was in this dynamic environment that Palma Real Estate was established as a pioneering brokerage business, providing unparalleled services to clients seeking to invest in the thriving market.

    From its very inception as Palma Real Estate in 1998, the company was founded on the principles of trust, transparency, and professionalism. The team’s expertise and deep understanding of the local market quickly set the company apart, earning it a reputation as a reliable partner for clients seeking to navigate the complexities of the real estate landscape in Dubai.

  2. 2002

    Established Freehold Development Business, Palma Development

    In 2002, Palma Holding took a bold step towards cementing its position as a leading player in Dubai’s real estate market by establishing Palma Development. With the legal enablement of private real estate developers in the region, Palma Development became one of the pioneering real estate developers in Dubai, creating a legacy of excellence that endures to this day.

    Under the visionary leadership of its founder, Palma Development quickly made a name for itself in the highly competitive market, earning a reputation for quality, reliability, and innovation. By leveraging its deep understanding of the local market and an unwavering commitment to customer satisfaction, Palma Development quickly established itself as a go-to destination for discerning investors and homebuyers seeking the very best properties in Dubai.

  3. 2008 - 2012

    Palma Holding's Resilience Through Challenging Times | 2008 – 2012

    The years between 2008 and 2012 were marked by unprecedented challenges for businesses operating in Dubai’s real estate market. However, Palma Holding’s unwavering commitment to excellence and innovation enabled the company to weather the storm and emerge even stronger.

    Despite the economic crisis that swept across the region during this period, Palma Holding remained steadfast in its dedication to customer satisfaction and a relentless pursuit of excellence. By adapting to the changing market conditions and leveraging its deep expertise in the industry, Palma Holding was able to preserve its business and maintain its position as a leading player in Dubai’s real estate market.

    Today, Palma Holding’s legacy of resilience and innovation continues to inspire generations, demonstrating that even in the face of great adversity, the pursuit of excellence and customer satisfaction remains the key to success in any business endeavor.

  4. 2013

    Palma Holding's Track Record of Excellence: Delivering Projects Worth Over 4 Billion AED with 100% Success

    By 2013, Palma Holding had firmly established itself as a leading player in Dubai’s real estate market, with a track record of excellence that few could match. With over 4 billion AED worth of projects delivered to clients, Palma Holding’s commitment to quality, innovation, and customer satisfaction remained unwavering.

    With each project, Palma Holding demonstrated its deep understanding of the local market, delivering iconic properties that set new standards of excellence and inspired generations. Today, Palma Holding’s track record of success continues to inspire, underscoring the company’s enduring commitment to excellence and innovation in everything it does.

  5. 2018

    Palma Holding Achieves Milestone of AED 6 Billion in Developments after the successful delivery Serenia Residences The Palm

    In 2015, Palma Holding launched Serenia Residences The Palm, a landmark development that set new standards of luxury and elegance in Dubai’s real estate market. By 2018, the project had been successfully delivered, contributing to Palma Holding’s achievement of a milestone AED 6 billion in developments.

    With Serenia Residences The Palm, Palma Holding demonstrated its unwavering commitment to excellence, delivering a project that combined world-class design with unparalleled amenities and a breathtaking location. Today, the project stands as a testament to Palma Holding’s enduring legacy and full commitment to its founding principles.

  6. 2020

    Palma Holding Delivers Trend-Setting Community: Olivara Residences & Park

    In 2020, Palma Holding continued its legacy of excellence by delivering Olivara Residences & Park, a family-friendly community that redefined modern living in Dubai Studio City. With its ample facilities and amenities, Olivara Residences & Park quickly became a trend-setter, setting new standards of comfort and convenience in the heart of Dubai Studio City.

    With its focus on sustainability, innovation, and customer satisfaction, Olivara Residences & Park embodies Palma Holding’s commitment to excellence in everything it does. From its world-class design to its unparalleled amenities, the community stands as a testament to Palma Holding’s unwavering dedication to creating iconic properties that inspire and endure. Today, Olivara Residences & Park continues to set the standard for modern living in Dubai, inspiring generations and setting new benchmarks for excellence in the industry.

  7. 2022

    AED 3 billion in the Pipeline By 2025

    In 2022, Palma Holding continues to blaze new trails in Dubai’s real estate market with the launch of Serenia Living on the crescent of the palm. Under its development arm, Palma Development, the company is set to deliver a transformative project that will redefine premium living in the region.

    With this AED 3 billion project to be delivered in 2025, Palma Holding is demonstrating its unwavering commitment to excellence and innovation, creating iconic properties that inspire and endure. From its focus on sustainability and customer satisfaction to its deep understanding of the local market, Palma Holding is leading the charge in Dubai’s real estate industry, cementing its position as a transformative property creator for generations to come.


Million sq.ft of premium property

billion Property value in AED (USD 2.7 billion)


Our awards and recognition