East Residence 3 at Serenia District: A Tower Defined by Energy and Urban Rhythm
East Residence 3 introduces a more animated expression of living within Serenia District. Positioned along the community’s lively edge, the tower balances lakeside calm toward Jumeirah Islands with the urban pulse of JLT behind it. As a result, residents experience both tranquillity and city energy within a single address.
Designed in collaboration with Nikken Sekkei, East Residence 3 follows Serenia District’s refined architectural discipline. However, it also introduces a warmer and more social character. This balance shapes a tower that feels dynamic throughout the day and inviting after sunset.
Architecture shaped by movement and light
The design language of East Residence 3 is guided by clarity, proportion, and rhythm. Rather than relying on decoration, the tower expresses its identity through material strength, crisp lines, and warm evening illumination. During the day, its form reads clean and modern. At night, lighting enhances depth and atmosphere.
This approach creates a strong, yet calm visual presence. More importantly, it supports daily movement and interaction, which defines the tower’s role within the wider district.
East Residence 3 forms part of the wider Serenia District vision, which continues to evolve across multiple residential phases.
Views that connect nature and city
Orientation plays a key role in the living experience. Primary views open toward the calm lakes of Jumeirah Islands, while secondary outlooks capture Dubai’s skyline and city lights. Because of this layout, many residences benefit from corner living rooms and broad panoramic views.
These carefully framed perspectives allow residents to shift seamlessly between nature and urban life, depending on the time of day or mood.
Amenities Designed for Social Energy
East Residence 3 offers access to a comprehensive set of amenities that encourage movement, wellness, and connection. A large community hub anchors the experience, complemented by four levels of premium facilities. Among them is one of Dubai’s largest residential gyms, multiple pools, and an amenity-rich podium overlooking Serenity Lake.
In addition, a dedicated sports and recreation zone supports outdoor activity throughout the day. Shaded lawns, a multi-use games area, and BBQ spaces create natural gathering points for residents and guests alike.
Community Living, Refined by Experience
At its core, East Residence 3 reflects Palma Development’s long-standing approach to community-focused design. Every element supports daily convenience while encouraging social interaction. Retail and dining options sit close by, and shared spaces feel intentional rather than incidental.
This philosophy ensures that East Residence 3 functions not only as a place to live, but as an environment shaped for connection and momentum.
A distinct expression within Serenia District
East Residence 3 adds depth and contrast to Serenia District’s residential offering. By combining a diligent architectural approach with a more energetic social rhythm, it appeals to residents seeking balance without compromise.
Together with the surrounding community, it completes a district designed for modern urban living, where design, lifestyle, and movement align naturally.
