+971 4 4522202

Palma Holding Puts the Finishing Touches on Serenia Residences with Four New Luxury Partners

Inviting residents into a luxurious world of beautifully finished interior and outdoor spaces

Palma Holding, which operates across three main divisions including Real Estate Development, Sales & Leasing and Property Management, has announced that it has signed partnerships with four premium brands – Dada, DEDON, Molteni&C and TechnoGym – for its luxury Serenia Residences development. The AED 1.5 billion project is taking shape as the only exclusively residential community on The Palm Jumeirah’s Crescent, and is due for completion in December of this year.

Kareem Derbas, CEO and Founder of Palma Holding, commented: “We are delighted to be nearing the end of our construction journey at Serenia Residences, which once complete will stand as the most exclusive beachfront residence in the city. Beautifully finished interior and outdoor spaces are essential for creating the exceptional lifestyle that we want to offer our residents, so we are pleased to be working with four of the best partners in the business to deliver on our luxury promise with bespoke finishes and A-class brands. This attention to detail is what sets Serenia Residences apart.”

Owners at Serenia Residences’ full floor penthouses will find exceptional kitchens created by DADA’s team of expert Italian designers, who bring a wealth of international experience and flair to create functional and innovative kitchens. The penthouses will also feature walk-in closets designed and produced by Molteni&C, a high-end Italian brand that has been leading the market for over 80 years with its stylish vision for contemporary, functional living.


Outdoors, DEDON, the most exclusive line in the world for outdoor furniture, will be providing Serenia Residences with hand-woven luxury furniture including its signature sun loungers and tables, which combine modern technology with luxurious craftsmanship. Residents will also have full use of a state-of-the-art equipped from TechnoGym – a world leader in the fitness and wellness solutions sector that has equipped 65,000 wellness centres and over 100,000 homes around the world.

Serenia Residences features beachfront living at its finest and promises an unrivalled lifestyle, inviting residents into a world of architectural excellence and modern interiors, with an array of outdoor facilities and bespoke services. Designed by famous architect Hazel Wong, the Serenia Residences project features contemporary architecture and layouts that are unique to the Palm Jumeirah. The project includes 250 units, with apartments that range from one to four bedrooms and penthouse suites.